Paid Search Marketing
Paid search engine marketing (also known as pay-per-click or PPC) is the most cost-efficient way to drive revenue through your hotel website.
According to The 2014 Traveler’s Road to Decision research study, commissioned by Google from independent research company Ipsos MediaCT — “Search engines are among the most popular online planning sources for travelers, particularly leisure travelers.” Sixty percent of leisure travelers and 55 percent of business travelers source search engines to plan their trips – it is important for hotels to increase search marketing spend and harness this powerful marketing tool.
Based on your individual budget, we will achieve your objectives with a customized campaign. In addition to standard campaigns, we leverage re-targeting and re-marketing to capitalize on unconverted visitors and build repeat website traffic. All campaigns are proactively optimized for the highest performance. Clear ROI reporting means you can rest assured that your investment is paying off.
Benefits:
- Highest achievable ROI
- Target guests as they search
- Pay based on performance
- Easily modifiable budget
