We keep hearing about the importance of social media for creating an online presence. When every hotel is competing for customers, it’s more important than ever to make your presence known and engage with customers online. Below, we are sharing three of the most important points to keep in mind when using social media in your hotel internet marketing strategies.
- Know what customers are saying about your hotel.
Internet research before taking a trip has become a normal thing to do for most people today. At a time when the majority of individuals are getting their information from online reviews, it’s more important than ever to take note of what others are saying about your hotel, both good and bad. Hotel marketing starts with taking note of these reviews, comments, and messages, then using them to create a better customer experience.
- Give them something to talk about.
Join the crowds and find your place online. If you didn’t signed up yet on major social media sites, set them up now. Fill in your hotel’s profiles with accurate, easy to read information that will help customers find what they need quickly. Update your feeds frequently and link each post back to your website. Your hotel website design should be streamlined too, allowing customers to easily research and make reservations after visiting your social media site.
- Communicate with your customers.
One of the benefits of social media is that it allows instant feedback and real time conversation between the hotel marketing representative and customers. Pay attention to any social media mentions of your business and address them promptly. Offer customer service support when necessary and be sure to thank those who leave a glowing review. Great customer service will create happy customers that will share your information with followers and friends.
Social media monitoring, maintenance, and communication should be an integral part of every hotel internet marketing plan. Create your profiles and engage with customers, offering up to date information and helpful feedback, to build your business brand, improve customer loyalty, and increase sales from your company’s website.