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Meta-Search Marketing

OTAs operate with ever-increasing advertising budgets creating distinct challenges for single, independent hotels. The meta-search engines, though, have changed that paradigm. Playerssuch as TripAdvisor, Kayak, Trivago and Google have leveled the playing field by showing your hotel’s real-time rates and availability right alongside the OTAs. This shift means you can capture traffic traditionally dominated by the OTAs, generate incremental revenue, lower your monthly OTA expenses, and cultivate brand loyalty for your guests. Even a small campaign can produce large results. We don’t just provide the crucial technology to connect you to each of these sources. Meta-search marketing requires continuous attention so we run the campaigns...

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