Did you know that hotel guests read an average of six to 12 reviews before they make a booking? Not only this, but hotels ranked number one on Trip Advisor benefit from 56 percent more direct bookings than those that are ranked number 40. This shows why Trip Advisor needs to be an integral part of your digital hotel marketing strategy.
When you book a vacation, do you simply look at a hotel website and then make the booking, or do you read reviews that have been left by previous customers first? Most people will go with the latter option, and most of them will turn to Trip Advisor for their reviews, as there are over 200 million opinions on the website. This is why ensuring your Trip Advisor presence is effective should be an imperative part of your hotel Internet marketing campaign. The first thing you need to do is ensure you have an engaging business listing, which will include your website and your contact information. By doing this, you will be able to promote your hotel to a huge audience. One of the key features of Trip Advisor you should be taking advantage of is the instant booking option, as this allows customers to book a hotel reservation directly on Trip Advisor, saving them time and hassle and ensuring more bookings for you. Finally, one of the most important parts of Trip Advisor hotel marketing is ensuring your reviews are positive. Trip Advisor offers a free Review Express program, making it easy for you to request previous guests to leave glowing reviews about your business.
To ensure your Trip Advisor presence is having a positive impact on your hotel, get in touch with Hotel Internet Strategies. Established in 1996, this company is the go-to option for anyone looking to improve their digital hotel marketing campaign. Take a look at their website, http://hisinteractive.com/, to discover more about what they can do for you.