Reputation Management

You thrive or fail based on what people are saying about your hotel so reputation management is vital. Words are a powerful influencer – both your hotel guests’ and your management’s – so once you are aware of praise or negative feedback, your response time and the manner in which you react make a tremendous difference on your reputation’s health.

Our reputation management software provides a centralized dashboard where you can easily see your reviews from major sites including TripAdvisor, Expedia and and then respond to those reviews accordingly in a timely manner.

A recent study conducted by TripAdvisor found that “hotels providing a management response to reviews are 21 percent more likely to receive a booking inquiry via TripAdvisor than those that don’t respond to any reviews. Properties that respond to more than 50 percent of their reviews increase their likelihood of receiving a booking inquiry by 24 percent, compared to properties that do not respond to reviews.”

In addition to tracking your hotel’s performance over time, our software performs an integrated sentiment analysis (examination of a person’s emotions based on word choices). This insight can create opportunities for you to enhance your responsiveness to guests and improve hotel operations.


  • Rapidly respond to guest reviews
  • Track your reputation scores over time
  • Identify problem areas in your hotel