Many people wonder whether online marketing strategies are truly worth their time and money. In the hospitality industry, the answer is a definite ‘yes.’ With 57 percent of all visitors booking their hotel accommodations online, it is a must for all hotels to be utilizing hotel marketing strategies as part of their overall marketing plan to gain profit and new clients. And a good marketing team will not only help solve marketing-related problems, they will reach out to consumers to actually drive demand. What is Hotel Internet Marketing? Simply put, Internet marketing is the online sales component of your business....
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3 Ways To Make Social Media Work For Your Hotel Internet Marketing Plan
We keep hearing about the importance of social media for creating an online presence. When every hotel is competing for customers, it’s more important than ever to make your presence known and engage with customers online. Below, we are sharing three of the most important points to keep in mind when using social media in your hotel internet marketing strategies. Know what customers are saying about your hotel. Internet research before taking a trip has become a normal thing to do for most people today. At a time when the majority of individuals are getting their information from online reviews,...
Hotel Website Design – Must-Follow Tips For A Compelling And Mobile-Friendly Website
Users accessing the internet through their smartphones, tablets and other mobile gadgets now outnumber the people using desktops and laptops to do the same. This is an event that was unimaginable a decade ago for many, but is now happening. And with the Google algorithm update “Mobilegeddon,” it “encouraged” business owners to make their online sites responsive which in other word means mobile-friendly. Even hotels are changing their hotel website design to accommodate the said update. Here are some essential tips you can follow if you want to ensure your site is mobile-friendly. Responsive Web design: The best way to...
Meta-Search Marketing
OTAs operate with ever-increasing advertising budgets creating distinct challenges for single, independent hotels. The meta-search engines, though, have changed that paradigm. Playerssuch as TripAdvisor, Kayak, Trivago and Google have leveled the playing field by showing your hotel’s real-time rates and availability right alongside the OTAs. This shift means you can capture traffic traditionally dominated by the OTAs, generate incremental revenue, lower your monthly OTA expenses, and cultivate brand loyalty for your guests. Even a small campaign can produce large results. We don’t just provide the crucial technology to connect you to each of these sources. Meta-search marketing requires continuous attention so we run the campaigns...
