If your hotel is to stand out from the crowd, you need to ensure your hotel internet marketing campaign is effective. Having a dominant online presence is a necessity in the current day and age, as most people book accommodation via the Internet and they look for reviews online before making their booking. This shows why positive brand exposure is imperative. Keeping that in mind, in this post we are going to take a look at some of the most effective hotel marketing trends that businesses should be making the most of.
When it comes to hotel Internet marketing, one thing we are going to see more and more of is personalization. Hotels will be utilizing their data in a sophisticated manner so they can send tailored marketing messages, content and promotions to their customers to reap maximum results. Aside from this, the dominance of mobile bookings is set to grow and grow, which is why a lot of digital marketing for hotels is going to be focused on mobile advertising. It is believed that 25 percent of the online travel market will be mobile based, with mobile travel bookings predicted to reach $39.5 billion this year. Hospitality marketing companies have focused on hotel website design social media marketing for several years now, and this is something that is unlikely to ever change, as social media presents a unique platform for hoteliers to take advantage of. The likes of Twitter and Facebook make it possible for customers to get close to your brand, and you need to take advantage of this by developing loyal relationships, which will lead to more bookings. In 2015, we can expect to see even more emphasis placed on shareable content, from interesting blog posts to competitions. This encourages your customers to share your content for you, and the power of this is unbelievable. However, another change we will see in regards to social media is that hotels will increasingly need to pay if their content is to be seen. We can expect significant algorithm changes throughout the year that will impact the reach of content.
All companies should deploy hotel email marketing, as this is an effective way to keep your rate of repeat business high. You should consider sending voucher codes and special offers to customers to encourage them to book another stay at your hotel. Aside from this, marketing companies will be placing a lot of emphasis on booking abandonment tools. This is imperative because statistics reveal that approximately 98 percent of hotel website visitors abandon the booking form before completing their purchase. A lot of business owners will also be taking advantage of video and photo hotel Internet marketing services. Research shows that people remember 80 percent of what they see and do while they only remember 20 percent of what they read and 10 percent of what they hear. Visual storytelling will be significant throughout the years ahead while sharing professional photographs via the likes of Instagram, Pinterest and other social media platforms can help to increase your company’s exposure and strengthen your brand image. Aside from the points that have already been mentioned, businesses will be focusing on enhancing their local presence and a lot of hotel owners will be placing great emphasis on hotel reviews. Encouraging customers to leave positive reviews about their experience is imperative, as most people look at an average of six to 12 reviews before they book a hotel.
The only thing you need now is a company that can put all of these hotel Internet marketing trends into action, which is exactly what you have with Hotel Internet Strategies. With 19 years of experience and an impeccable reputation, you can be confident that you will enjoy real results by choosing their service. The company offers a wide range of hotel marketing solutions, including those that have been mentioned and more. Head to their website, http://hisinteractive.com/, to discover more about what they can do for your business. If you have any queries, don’t hesitate to give them a call on 212 679 2366 to get the assistance you require.