If there is one thing that can be extremely damaging to any hotel, it is negative reviews. This is especially the case when you consider the fact that the vast majority of people search for reviews before they book a hotel. If your Trip Advisor business listing is suffering because of this, read on to discover more.
Managing your reputation is one of the most important aspects of hotel marketing. You can have the most stunning hotel website design, you can post to your social media accounts regularly and you can invest heavily in search engine optimization, but if the Internet is flooded with negative reviews then your business is going to suffer. Considering the fact that Trip Advisor boasts more than 200 million opinions and is the go-to solution for reviews, you can see why this is where the main focal point of your efforts needs to be. Trip Advisor have a free program called Review Express, which allows you to send follow-up emails to past guests to encourage them to leave favourable reviews. You should take advantage of this, as it will improve the number of reviews on your hotel and increase your Trip Advisor ranking. Remember, no reviews can be just as damaging as bad ones. Aside from this, you need to invest in reputation management software and services to ensure you are on top of your performance, and you rectify any problems so that no more bad reviews are posted.
Hotel Internet Strategies can help to improve your business’s reputation while also ensuring your Trip Advisor business listing is on point. Take a look at their website, http://hisinteractive.com/, to discover more about what they can do for you. Or, if you would prefer to speak to someone directly, simply dial (212) 679-2366.