All hotels need to have an effective social media presence, as this gives them the opportunity to engage with customers, enhance their brand image and make more bookings. Keeping that in mind, read on for some top tips regarding social media marketing for hotels.
When it comes to social media hotel marketing, producing content that is engaging, exciting, informative and, most importantly, makes people want to share it is imperative. Here are some ideas; travel tips, fun facts about your destination, news stories about the area, top ‘ten’ lists, client stories, humorous stories, charity involvement and local recommendations from your staff. One of the best ways to maximize your social media exposure is through competitions. Run a contest that requires people to like/favorite, share/retweet and comment on the post to enter. By doing this, they will effectively be advertising your business to everyone they are connected with on their social media accounts, and this can be an extremely powerful way of reaching even more people. Aside from this, you should use social media to engage with your customers, whether you are answering their questions, dealing with complaints or engaging in general chit-chat about your hotel or the location it is based in. You should also share professional photographs of your hotel while offering special discounts and coupon codes is a great way to encourage more bookings. All in all, a lot of business owners still mistakenly believe that all they need is an attractive hotel website design to succeed, but this is certainly not the case. You cannot afford to miss out on the power of social media marketing.
This merely scratches the surface of the different approaches to social media marketing for hotels. To ensure your social media presence is effective, get in touch with Hotel Internet Strategies on (212) 679-2366, as they can put together a winning strategy for your business. Head to their website, http://hisinteractive.com/, to discover more.