Repeat business is imperative in the hotel sector, and while you may deliver a fantastic stay to your guests, this doesn’t mean they are automatically going to book again. Thus, if you are suffering from a lack of repeat business, read on for some advice on hotel marketing online that can help to rectify this problem.
The first thing you need to do is get to the bottom of why customers are only booking one stay at your hotel and then not returning. Nine times out of ten this is because you are failing to follow up on their experience to build a loyal connection with your customers. You need to build an authentic relationship if you are to generate the loyalty that encourages customers to come back to your hotel again and again. This is where hotel Internet marketing comes in. There are two keys aspects of hotel marketing that can help to ensure you benefit from repeat business – social media marketing and email marketing. Email marketing is imperative for keeping your customers up to date with your hotel and everything that is going on. One of the best ways to increase your chances of repeat business is to offer voucher codes and special offers via email to your customers. Aside from this, social media provides the perfect platform for customer engagement, as it allows your customers to get as close to your brand as possible. You need to post regularly on your social media accounts, and you need to ensure you are communicating with your customers, rather than merely posting a string of in-your-face advertising messages.
Hopefully, you now have a better understanding of why hotel marketing online is key to repeat business. Hotel Internet Strategies can put together an effective campaign that ensures your customers come back again and again. Take a look at their website, http://hisinteractive.com/, to discover more.