There are many different hotel Internet marketing services available, from search engine optimization to email marketing. However, one service that you certainly should not ignore is social media marketing. All hotels need to have an effective social media presence. Read on to discover the benefits associated with this type of marketing.
You only need to look at overall social media activity to see where the opportunities lie when it comes to hotel Internet marketing. At present, Facebook has more than 1.44 billion active users, with active users being those who have logged into their account within the last 30 days. And that’s just one social media platform; you then have the likes of Twitter, LinkedIn, Instagram, Google+ and Pinterest. There are many benefits you can gain by investing in social media hotel marketing. Not only will you boost your rankings on search engine results pages through organic marketing techniques but also you will create a stronger bond with your customers. Social media gives your customers the chance the get close to your brand. You will be able to engage with your customers in a new and unique manner, which will create a loyal relationship and improve the chance of new and repeat bookings. You can also use social media to get your customers to advertise for your business through shareable content, with competitions proving to be extremely effective. When one of your followers or fans shares one of your posts, their friends will see the post. Once one of their friends shares it, all of the people they are connected with will see it, and so on and so forth. This is extremely powerful.
If you are looking to improve your social media presence, you need the services of Hotel Internet Strategies. With 19 years of experience, you can be sure that there is no one better when it comes to hotel Internet marketing services. Take a look at their website, http://hisinteractive.com/, to find out more about what they can do for you.