Do you want to attract more guests to your hotel? Let’s face it, who doesn’t? That is why we have put this post together. Read on for some tried and tested tips that will make digital marketing for hotels easier than ever before.
First up, it's time to get social, if your hotel is not on social media yet; it's time to make some changes. Facebook, Twitter, Pinterest, Instagram; the list is endless. Instead of advertising on every single platform going, choose two or three with care, i.e. platforms that are going to reach your target audience. Facebook is a must, but when it comes to the rest, you’ll want to consider your target demographic. A hotel marketing agency will be able to help you with this. Next up, you'll need to enhance your local presence. After all, what's the point of having a hotel if prospective guests can't find you? Your goal here is to manage your local presence on search engines, local citations, maps, and business directories, and optimizing your site with title tags, footers, meta-data, and images to improve your rankings on search engines. The result? More visitors, more sales, and more profit. Three out of five people now use their mobile device to search for information, and 80 percent of local searches on these devices lead to a purchase. As Google continues to change its algorithms to place a greater emphasis on mobile search, you'll need to adapt your websites accordingly. Good hotel internet marketing will involve making your pages more mobile-friendly, and can be a great way to drum up more business and decrease your website's bounce rate.
When it comes to digital marketing for hotels, there is no one better than Hotel Internet Strategies. They can help you to achieve your goals, i.e. increased exposure, more customers and higher profit levels, through an array of effective strategies. Check out their website, http://hisinteractive.com/, to discover more.